Lead generation results for a $15-$30,000 line of products.
Case: Lead Generation
For over 150 years, Haag-Streit has been a leading provider of medical equipment for ophthalmologists, optometrists, and opticians.
Haag-Streit was looking to leverage paid advertising on Facebook and LinkedIn to drive leads for their dealers and distributors. The price range of the products we were tasked with promoting ranges from $15,000-$35,000.
A primary source of new business development is conferences and tradeshows, Haag-Streit uses these platforms to generate exposure for their products and to capture leads. However, the cost of a single trade show can run them $150,000 plus and in the past has yielded approximately 50 leads, the cost per lead at $2600.
Moonwalk campaign performance produced an average of approx 50 leads (matching the return from tradeshows) via Facebook and LinkedIn.
- Our average cost per lead: of $68
- Our campaigns produced leads at 97% lower CPL (cost per lead) than tradeshows.
Contact us if you want to leverage social media to generate leads and sales for your high-ticket items.