DiPietro Trading Co. is New York’s premier natural stone supplier, serving the luxury home improvement market.
In the tri-state area, the natural stone distributor industry is highly competitive. As a new player looking to break into the niche, DiPietro came to us wanting a strategy to penetrate and capture a healthy share of the market.
DiPietro Trading faces the problem of having limited brand recognition in the market, their target customers (high-end architects and designers) all have existing suppliers they purchase materials from. They needed help to generate new business opportunities, foster relationships with prospects that would yield desirable LTV.
Moonwalk identified the need to establish a platform that:
- Stimulated brand awareness
- Established credibility
- Create opportunities for relationship marketing
- Fill the pipeline with a consistent flow of prospects
We built a Trade Partnership Program to attract top architects and interior designers. The program offers members podcast publicity, social media exposure, exclusive pricing, and VIP perks. Moonwalk implemented marketing campaigns to enroll new members, and automation to provide high-touch follow up (voicemail and email) to nurture leads.
Some of the biggest names in the industry are now members of the program, and they are clamoring to be featured on the podcast and to take advantage of the free exposure through content and social media support. These touchpoints we’ve established allow DiPietro to build deep and valuable relationships with members of the program, and this will enable them to stay top of mind.
If you are looking to disrupt a competitive market get in touch with us to discuss how we can help.